Growth & insights
The tools we use to run funnels on autopilot
Jacob Malpas
A high-converting funnel isn’t just about the pages or the copy — it’s about the system behind it.
To run funnels that work 24/7 (without manual input), you need the right stack. Here’s exactly what we use:
1. Framer for Landing Pages
Framer lets us design fast, responsive landing pages with full control — no dev needed. We can publish updates in seconds and optimize quickly with A/B testing tools.
2. ConvertKit for Emails
Our go-to for automated email sequences. We build welcome series, lead nurturing flows, and segmentation rules — all visual and easy to tweak.
3. Zapier for Integrations
Zapier connects the dots. New lead in ConvertKit? Trigger a Slack alert. Someone books a call? Add them to our CRM. Zero code. Infinite workflows.
4. Google Tag Manager & Plausible for Analytics
We track form submissions, CTA clicks, and funnel drop-off — without slowing down the site. Plausible gives us privacy-friendly, clear insights.
5. Airtable for Content & Lead Management
We use Airtable to manage content pipelines and high-intent leads — with tags, notes, and next steps built in.
Conclusion
With these tools, we’ve built a funnel system that captures leads, nurtures them, and books sales calls — without lifting a finger.
It’s lean, powerful, and always working in the background.
